News on Campus

Bangladesh University of Business and Technology (BUBT) is pleased to announce the exceptional achievement of Md. Aslam Uddin, Assistant Professor of the Department of Marketing. He presented a research paper at the 2nd Gulf University International Conference in Accounting and Finance (GUICAF 2023) held in Bahrain on December 13, 2023. His conference papers (Conceptual paper) titled Creation of a Conceptual Framework for the Acceptance of Green Tech Products in Bangladesh has been published as a book chapter in Springer Nature as a book chapter in "The AI Revolution: Driving Business Innovation and Research," Chapter 35, pages 455-466.

Link of Chapter 35: https://link.springer.com/chapter/10.1007/978-3-031-54383-8_35

eBook Link: https://doi.org/10.1007/978-3-031-54383-8

International Recognition and Indexing:

The significance of this achievement cannot be understated. The book "The AI Revolution: Driving Business Innovation and Research" has earned indexing in prestigious databases, including SCOPUS, DBLP, WTI Frankfurt eG, zbMATH, SCImago. Furthermore, all books published in this series are submitted for consideration in the Web of Science, making this research widely accessible to scholars and researchers globally.

A Conceptual Framework for Sustainable Transportation:

Md. Aslam Uddin's paper explores the critical goal of green technology: reducing the greenhouse effect and controlling global warming. The research investigates the factors influencing consumers to adopt green tech products, which are environmentally friendlier products gaining popularity worldwide.

Theoretical Foundations and Impact:

This study draws upon various theoretical models, prominently the UTAUT2 (Extended Unified Theory of Acceptance and Use of Technology), to develop a conceptual model. It identifies seven independent variables, including performance expectancy, social influence, environmental concern, price value, hedonic motivation, facilitating conditions, and health benefit, along with one dependent variable: behavioral intention to purchase. These variables are examined in the context of the Bangladeshi market, shedding light on consumer profiles and their purchase decisions regarding green tech products.

Contributions to Environmental, Marketing, and Economic Perspectives:

The research holds substantial significance from environmental, marketing, and economic perspectives. It provides insights into Bangladeshi consumers' behavior regarding green tech product purchases, offering valuable data for marketers and policymakers. The findings of this study can inform critical decisions to promote sustainable consumption options and reduce the environmental impact of the concerned industry.

Congratulations from BUBT:

Prof. Dr. Md. Fayyaz Khan, Vice Chancellor of BUBT, extends heartfelt congratulations to Md. Aslam Uddin for his significant achievement. He praised the research for its potential to drive positive change in sustainable products, consumption, and environmental conservation. Prof. Santi Narayan Ghosh, Director of IQAC-BUBT, and Mr. Zaved Mannan, Additional Director of IQAC-BUBT, also congratulated him on his tremendous success.

The success of Md. Aslam Uddin's research highlights BUBT's commitment to developing research and innovation. The university takes pride in its faculty members' contributions to advancing knowledge and addressing critical societal issues.